“Inter-media agenda-setting: Whom follows whom in the social media age?”
Intermedia agenda setting is a widely used theory to explain how content transfers between news media. The recent digitalization wave, however, challenges some of its basic presuppositions. Can media agendas still be measured on an issue level or should we analyze only news stories? Do fixed time lags suffice to understand overlap in media content? Are (new) media still homogeneous entities or rather a collection of different actors? I will address these questions by discussing a recent Belgian election study, but also links this to other recent studies on intermedia agenda-setting around the globe.
“Social Media and Political Participation in Comparative Perspective”
Social media are redefining the ways in which citizens engage with political information and, overall, these changes have positive implications for political participation in Western democracies. By allowing users to encounter clearly identifiable political viewpoints, facilitating accidental exposure to political news, and enabling political actors and ordinary citizens to reach voters with electoral messages designed to mobilize them, social media make a positive contribution to users’ repertoires of political participation. Moreover, political interactions occurring on digital platforms do not only benefit citizens who are already involved, but boost participation across the board. This is because social media offer both additional participatory incentives to the already engaged and new political opportunities for the less engaged. These patterns are also shaped by systemic characteristics and institutions, which the talk will explore based on unique cross-country empirical data.
“Understanding the relationship between political leaders and social media for communicating populist messages”
In this session, we will take an in depth look at a broad range of political actors from 6 countries and explore how they use Facebook, Twitter and other channels. We will address three main questions. First, we ask what kind of parties (mainstream, extreme or new challengers) are most inclined to use populist political communication. Second, we ask whether social media is indeed better suited for spreading populist communication than TV talkshows (identified in the previous literature as the most favorable arena). Finally we ask whether populist communication on social media receives more popularity responses (likes, shares, retweets, fav’s, etc) than non-populist messages. We will conclude this session with a discussion on the strategic calculations of why populist politicians find it necessary to circumvent the traditional news media.
“An overview of text as data methods”
This class will provide an overview of some of the new methods developed within the social science literature in the last years to analyze texts and to extract from them useful information via classification and scaling algorithms. We will discuss the principles of text analysis, how to prepare a text for analysis, while also offering some guidelines on how to effectively use text methods for social scientific research.
“Topics, sentiment and scaling models in political science (and beyond)”
In this lecture we will present some practical applications of topic models, sentiment analysis and scaling techniques to analyze social and political documents produced by socio-political institutions or published online by social media users.
“Using Social Media Data to Study Political Behavior”
Citizens across the globe spend an increasing proportion of their daily lives on social media websites, such as Twitter and Facebook. Their activities leave behind granular, time-stamped footprints of human behavior and personal interactions that represent a new and exciting source of data to study standing questions about political and social behavior. At the same time, the volume and heterogeneity of social media data present unprecedented methodological challenges. This session will offer an overview of recent scholarly work that relies on social media data to study different facets of social and political behavior: polarization, misinformation, collective action, censorship, etc. We will also discuss the opportunities and challenges in this line of work, as well as the existing methodological tools that allow researchers to analyze large-scale volumes of social media data.
***This lecture will be complemented with a hands-on session in the afternoon where students will learn how to collect data from Twitter and apply it to the study of political communication.
(The readings in PdF will be available in the Reserved Area)
“Gender and Public Opinion: An Examination of Don’t Know Responses in Political Knowledge and Opinion Expression”
Research on gender and public opinion has shown that women are less inclined to express themselves with the same degree of certainty that men do. In this presentation, the ways in which “don’t know” responses shape our understanding of what people know and believe is examined and disaggregated by gender. The gender gap in political knowledge has been consistently found in the scholarly literature, and the tendency to give “don’t know” responses has been offered as a partial explanation. This tendency to give “don’t know” responses has implications for other public opinion measures as well.
(The readings in PdF will be available in the Reserved Area)
“Public Opinion and the Communication of Inclusiveness”
Mass mediated coverage of politics in the Western world is often a scapegoat for dwindling electoral participation and general disaffection with mainstream politics. More often than not, critics say, news content inspires distrust, disinterest, and sways public opinion away from participation in public life. The current lecture challenges this conventional wisdom by explicating theoretically and testing empirically some features that make news coverage engaging and communicate inclusiveness. These features inspire both interest in public affairs and support for electoral candidates. In the talk, I will present and discuss several interrelated projects, spanning public broadcasting and gender gaps in political knowledge; parallelism and citizen decision-making; and the allure of certain candidate traits in online presence of those vying for public office.
“Collecting survey data during election campaigns: The Rolling Cross Section experience”
Collecting data to study the effects of election campaigns is a challenging task. On the side of survey research, the Rolling Cross Section (RCS) design has been developed to detect campaign dynamics and to allow the connection of survey data with other sources of data more typically employed in the field of political communication (e.g. media/social media data) . A RCS survey is thus a survey carried-out on a (usually large) cross-section sample that is further divided in a number of sub-samples that are fielded in different consecutive days of the electoral campaign. The rolling cross-section design has proven to be superior to other alternatives (e.g. pre-post panel) to detect the longitudinal variability of the public opinion during an electoral campaign.
In Italy, an RCS survey has been carried out in both 2013 and 2018 election campaigns.
The presentation firstly summarizes the main characteristics of this research design, outlining its virtues and limitations. Secondly, it provides a brief account of the main results of the Italian RCS studies, for both 2013 and 2018 elections.
On the design:
Examples of research based on RCS data:
“Effects of Election Campaigns: The Role of Citizens’ Interpersonal Communication”
Election campaigns can be understood as a totality of information flows originating from three different sources: parties and candidates as interested actors, engaged in biased public communications aimed to promote their electoral success; news media as more or less neutral arbiters, informants, but also commentators; and ordinary citizens that discuss with one another about politics in private, semi-public and public settings. Utilizing unique data from a recently completed election survey the lecture will concentrate on citizens’ interpersonal communication, building on conceptual and normative inspiration from the theory of deliberative democracy. It will discuss how political talk relates to the other types of campaign communication, how it develops during campaigns, who engages in which ways in political talk and how it becomes relevant for electoral behavior.
The Department of Social and Political Sciences of the University of Milan (Italy) and the Political Communication Division of the International Communication Association (ICA) are partners in organizing the International Summer School of Political Communication.
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